Donald Reinertsen
President, Reinertsen & Associates, USA

For over 30 years Don has been a thought leader in product development. His latest award-winning book, The Principles of Product Development FLOW, has been praised as, “… quite simply the most advanced product development book you can buy.”



In manufacturing all prescriptions for improving flow involve reducing variability. However, since variability constantly accompanies innovation, this is very bad advice for product developers. Fortunately, we can engineer systems that perform well in the presence of variability. By using some solid science and economics we can find ways to thrive in the presence of variability. In this presentation Don will examine the practical methods of Second Generation Lean Product Development and why they work.

Donald Reinertsen

Creating Flow in Product Development: The Science

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